It's Great Business
It’s Great Business, sponsored by:
Intracoastal Marketing and Strategy Group.
Great Business = Great People!
Twice a month join Janice Burg-Levi, a globally known corporate business executive and CEO of Intracoastal Marketing and Strategy Group along with Pete McCormick aka Pete the Producer, digital marketing professional and all-around nice guy, as they interview some of the most inspiring and thought-provoking guests in business. During this short podcast, you will learn how top leaders have realized success in their business and professional lives. Whether you are at the beginning of your business career, at a mid-point and are ready for expansion, thinking about how to pivot to a new chapter or are looking for great career advice and energizing inspiration, this podcast is for you.
It's Great Business
Interview with Lara Shackelford
Have you done a career checkup lately? Need some inspirational ideas? Check out this week’s It’s Great Business interview with Lara Shackelford. Lara is Chairman and Founder of Fidere.ai, a company whose mission is to rebuild genuine trust between businesses and their customers through intelligent AI-powered engagements. Lara brings over two decades of leadership in data and AI technologies and experience as a Chief Marketing Officer. She has served in a variety of marketing positions at some of the world’s most recognized companies that include Oracle, Marketo, Microsoft Bearing Point and IBM as well as at a selection of tech startups. During our discussion, Lara shares some great career stories and deeply personal thoughts about her career journey. When you listen to Lara’s stories about how her career at Levi Strauss coupled with grit ultimately led her to open doors into the world of tech marketing. Most importantly, she shares how having clear career goals will lead to success. When you listen, you will hear details about the importance of taking a periodic assessment of where you are in your career (not the title but the learning and development. She implores you to consider how taking risks can lead to great fulfillment. Want to hear more? Be sure to subscribe to It’s Great Business, available on your favorite streaming platform. If you would like to connect with Lara, she can be reached on LinkedIn at linkedin.com/in/larashackelford.